ISU students make Cyclone gameday experience accessible to fans everywhere with virtual reality

It feels so real you’ll swear you can smell the Jack Trice Stadium turf.

True360, a startup company created by Iowa State University students, offers Cyclone fans the opportunity to experience ISU traditions like never before with virtual reality. With a VR headset or a smartphone to pair with one of True360’s light cardboard headsets, you can run shoulder to shoulder with the ISU football team as they storm out of the tunnel and onto the field before kickoff.

Or you can stand on the Hilton Coliseum hardwood just moments before tipoff, pump your fist alongside members of the Cyclone cheer squad or tour Central Campus and other iconic ISU locations. The technology immerses the user in the action in a way 2D video can’t, allowing you to take in the sights in every direction.

“You can experience the heart-pounding sideline thrill right in your living room,” said Christopher James, a junior in entrepreneurship who founded True360. “Our headset is a gateway, immersing Cyclone fans in the thrill and adrenaline of the game.”

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